Here's one way that producers can get their movie sold around the world. Have it as the opening night at the oldest film festival.
The free publicity it generates around the world is invaluable and will certainly get international sales agents beating a path to your door.
Of course you need to get a great story to start with, add some of the today's top British actors, and get it directed by a rising star.
Director Joe Wright and his cast, including Keira Knightley and James McAvoy, were at the opening night of Atonement, based on the Ian McEwan novel of the same name.
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